IGTV (Instagram TV) permits brands to make a long-form video list on Instagram.
It's a wonderful chance to:
Increase engagement
Collaborate with influencers
Develop your Instagram selling approach
With countless alternative things!
But how does one build an IGTV channel? And what are the most helpful strategies you'll be able to apply to your business?
Let's jump toward the solutions, and see out how you'll be able to build IGTV work for your brand.
What is IGTV?
IGTV is employed to make long-form video content offered from Instagram and as a standalone app.
Instagram introduced the IGTV (Instagram TV) feature in June 2018. It empowers brands to make longer videos than usual Instagram Stories and posts.
Instagram verified users would post videos on IGTV for up to 1 hour. Traditional users will upload ten minute long videos that are quiet enough longer than regular videos!
Instagram also enabled creators to share 1-minute highlights of their IGTV videos on their feeds to boost results in 2019. That's ideal for capturing your audience's attentiveness without having them to download the app.
Instagram also recently launched the IGTV series feature. It permits IGTV creators to make a series of videos to be released on a regular flow (weekly, monthly, etc.)
Brands are relatively slow to utilize IGTV for many reasons. Primary among them: the high costs and plenty of time needed to make long-form informative videos.
But if you wish to try to do it properly, IGTV will be a superb way to establish engagement for your brand.
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